About the Company

Ad Infinitum is an international ensemble based in Bristol, developing new and original theatre.  Founded in 2007, Ad Infinitum is led by Co-Artistic Directors, Nir Paldi and George Mann. We create shape-shifting socio-political theatre to provoke, move and inspire. Through innovative storytelling and bold experimental styles, we make something completely different with each new production. Our theatre draws upon the power of the body, engages audiences with urgent issues, and ignites passionate debate. 

We have been creating and touring critically acclaimed, award-winning productions for over 10 years. Recently, our team has grown to include Emily Williams as Senior Producer, Emma Macnair as Company Administrator and Sarah Kingswell providing general management and finance support.

Ad Infinitum is proud to be Associate Artist at Bristol Old Vic and The North Wall. We are Associate Artist Alumni at the Bush Theatre (2011-2013), The Lowry (2011-2017) and Redbridge Drama Centre (2009-2017).

A Brief History

by Co-artistic directors Nir Paldi and George Mann

We met in Paris, France in 2005, while training at the École Internationale de Théatre Jacques Lecoq. In 2007 we moved to London, UK and within 3 months, Theatre Ad Infinitum was founded. The company debuted their first production, Behind the Mirror, at the Blue Elephant Theatre in Camberwell, London in October 2007. This production went on to have a successful Edinburgh Festival season in August 2008 with a team made up of George Mann, Nir Paldi and performer/movement director Deborah Pugh, who we trained with at the Lecoq School and who still works with Ad Infinitum to this day!


We perform at the Edinburgh Festival every year, and over the past ten years have built up a considerable following, picking up multiple awards and critical acclaim for our theatre productions.


In 2010, our mission - to create socio-political theatre that provokes, moves and inspires - was born. Our productions explore many themes including loneliness in old age and dealing with grief and loss (Translunar Paradise), the complexity of the Israeli-Palestinian conflict (Ballad of the Burning Star), the threat to our privacy by covert mass surveillance exposed by the Edward Snowden revelations (Light), and the human rights abuses experienced by factory workers in Mexico’s border towns (Bucket List).

Following the success of Odyssey (2009) and Translunar Paradise (2011), the company made a name for itself and began touring productions extensively in the UK and all over the world. Highlights include: Translunar Paradise touring Brazil for three months in 2013, and enjoying a sell-out run at the Barbican as part of the 2012 London International Mime Festival. Ballad of the Burning Star received three awards at the 2013 Edinburgh Festival Fringe including Ad Infinitum’s 2nd Stage Award, this time for Best Ensemble, and following its 2014 London Premiere at Battersea Arts Centre won a 2015 Offie (Off West End Award). Light was also a sell-out hit at the 2015 London International Mime Festival receiving a five-star review in The Times, and Bucket List received a 2018 Offie for Best Ensemble following its 2017 London Premiere at Battersea Arts Centre.

Our next production, No Kids, is currently being researched and developed, and will premiere at the 2018 Edinburgh Festival Fringe… so watch this space.